Why Great Social Media Profile Design is Important

With the advent of social media, businesses are looking more into translating their brands online. The more gateways to your business you open, the better chance of results.  Social media is an amazing way to stay connected with your customers and clients and is an efficient way of getting more leads on board.

With every social media outlet comes with the freedom to customise your own profile by incorporating your company’s own branding to give it a more personalized touch. However, this is not the only reason why it is important. In fact, a great social media profile design is so important that it can determine whether or not a first-time customer will pursue purchase or a long-time one will stay. Many businesses, especially the smaller ones, fail to realize how integral design is to their social media profiles. A huge mistake is opting for a more general and standard template rather than going for a more consistent branding unique to your own.

The benefits of an awesome social media design:

It delivers a positive message. A well-designed social media profile is essential because it says that you are serious about your business and you’re willing to compete even with big companies for a user’s attention. It means that you are a professional selling your business and products in a smart way, not negating the importance of visuals for the consumers’ pleasure.

It draws people to you.  Having a uniquely branded social media profile draws people in. Today, the audience is more advance and highly visual and will stay curious if you stimulate their senses. People nowadays have shortened attention span and will leave as soon as something doesn’t suit their needs. The first thing that people see is your design so make sure to engage in people’s curiosity by giving them amazing visuals. Having a great social media profile design is like hooking someone and baiting them in—of course, following with credible and reliable products and services.

It increases your company’s market value. Great design instantly inflates your value because your logo or graphics play a big role in how your product is perceived. An attractive design strengthens your brand and can help build trust between business and consumer.

It means you are current. An attractive social media profile design means you are current with the latest trends and current in terms of knowing what your consumers want to see. It means that you are paying attention to the industry and want to learn and know more about what is important.

It conveys your brand’s personality.   If you collate your background, logo, banner, and everything in social media that require graphics, a great design should always be able to translate its company’s personality into every detail of social media. A well thought out design can instantly convey its message to the users and will not leave them perplexed or confused.

An attractive design has unlimited potential to it. Companies who have not yet joined the wagon on designing attractive profiles for their company must immediately jump on board. It is an essential and integral part of your business’s branding and could ultimately lead to greater response, attention, and sales. Do not be afraid to take risks and most importantly, remember to always be consistent with your branding throughout every channel of social medial. If you haven’t already done this, it is not too late to join in and get your profiles up and running like a pro.

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Original Nutter is a collective of designers dedicated to providing beautiful & bespoke graphics for small businesses worldwide. This year has been another record-breaking success, serving loved clients in Spain, China, Qatar, Bermuda and of course the UK.