So you’re just starting your business, gathering inspiration, and thinking of the perfect logo. At some point you will close your eyes and visualise great logos. What do you see? Nike? Apple? Starbucks? Why? Because all of these logos are memorable, recognisable, they stick with you. Great logos become more than just a visual image of your company. They are a crucial representation of your business that can either establish and set you apart, or make you fade away into a sea of your competitors.
Still looking for that perfect logo design UK?
Here are 5 tips to make an awesome one.
Make it simple
Don’t over complicate your logo by putting in a mix of this and a mix of that, Making your logo as simple as possible is one of the best ways to get your message across because it’s not confusing to anyone. Getting a simpler one also means it’s easier to incorporate it across all forms of media in terms of clarity, adaptability, and suitability. You’ll quickly find that meaningful simplicity is the hardest to achieve.
Choose a typeface that represents you
All typefaces stir some degree of emotion. You have to choose the right one for your company’s message and audience. There are literally thousands of fonts our there and just play with them until it feels right in the heart for you. Warning: Make sure that you purchase the correct license to use the font for commercial purposes.
Entice your audience
Whether you use a symbol or a logotype, your logo should entice the right audience that you’re targeting and invoke the right emotions. If your brand targets a serious, formal audience it would be unwise to use flamboyant colours and imagery. This type of mistake confuses the audience and sends the wrong message.
Use colour to reinforce your message
The psychology of colour means that different hues represent different types of meanings and emotions. Think about the message your company wants to convey. Do you represent professionalism and productivity? Think blue. Fun, creative, and flirty? Think pink. Learn the colours and what they mean so you can reinforce the message through the colours you choose. It is massively important to remember that a logo must work in black and white format as well. Be very careful not to place similar shades of colour next to each other. When converted to black and white you will lose definition.
Think deeply about your brand
You have to first think deeply about your brand and understand what it is you’re trying to convey and what you stand for. This is, ultimately, the first and last step towards completion of logo and branding. Have a thorough knowledge of your business and its personality and see it through the process of creating your logo.
Consider hiring a professional
This is coming from a rather biased point of view but it is an absolute fact that a professional logo designer is almost always going to do a vastly better job than DIY. It is important to remember that your time is also worth money. Why spend 20-30 hours working on your logo if a designer could do the work in 10 hours? Think of what you could have accomplished in that time. Try searching something like ‘ logo design uk ’ into Google and browse what is on offer.
These are just some tips on how you can make your logo as perfect as it can be. However, these are not the only ones. Thorough research, a good team, and amazing teamwork can get you to where you want to be.