Don’t miss out on this one. Many of you are small businesses just like us. When we work with limited resources it can be difficult to achieve our desired results. I know you know the pain! Enter GrowthParty. This free access website and growing community is fast becoming one on the best online libraries for …
Have a clear idea of your business’ goals, audiences, values and unique selling points. If you don’t know your business, a designer certainly won’t. Portfolio – Look at this objectively. Some logos might not be your cup of tea but will work well for the intended target audience. Ask yourself if you think the logo …
AirBnB needs no introduction. As you would know, it is an online marketplace for short-term rentals worldwide. The magic that separates an AirBnB stay from a hotel stay is an adventure enriched by cultural authenticity. There is also a warm cozy home feel that a hotel just doesn’t quite have. Airbnb has certainly staked their …
Continue reading “5 Cool Lessons We Can Learn from AirBnB’s Branding”
You see these famous logos everywhere – driving down the street, in stores, online and in your own closets and pantries. They are so common and easily identifiable that you probably don’t even notice how surrounded you are by them each day. Just a quick glance at these logos and you will instantly know the …
Continue reading “Hidden Meanings in Famous Logos: What You Didn't Know”
Today, more people have access to computers and smartphones than ever before, and this brings a new challenge when you’re trying to establish a business or brand. It’s not so much a matter of reaching people. These days, reaching the right audience has become difficult. How do you make your brand stand out in the …
Continue reading “12 Creative Branding Strategies to Stand Out”
Market trends evolve constantly. It’s the same with your company’s brand. What used to work in the past might not work the same in today’s circumstances. Perhaps your product range has changed by now. Perhaps your brand has outgrown its original vision. It’s time for redefining and recalibrating. How exactly do you know when it’s …
Continue reading “When is it Time To Rebrand: 6 Signs That It's Time To Take The Plunge”
When you look at a great logo, what you see is shapes, colors, and maybe some text. What you don’t see is the hours of research, planning, crafting, and refining that it took to get to that final logo in the first place. Designing a logo seems easy until you actually have to do it. …
Continue reading “The ONLY Logo Design Guide You’ll Ever Need”
So, you’re thinking about heading down the path of entrepreneurship and finally launching your startup. Launching your own startup can be a very fulfilling and rewarding if executed properly. It’s easy to have a great idea and imagine all the possibilities that the future holds. However, what’s more important than the future is making sure …
Continue reading “7 Financial Tips to Consider When You Launch Your Startup”
In today’s world, it’s easier than ever to just start a business. The market can often feel saturated with numerous competitors. As an entrepreneur, you may find that there are lessons you will learn the hard way. It’s best not to fret though. Entrepreneurship is a complex journey full of ups and downs and these …
Continue reading “6 Business Startup Tips That Some Learn The Hard Way”
Business today is really competitive, and consumers have more choices than ever. This change in pace has been the catalyst for countless choices to rebrand. Some companies undergo a rebranding in the attempt of reaching a wider audience, improving their image, showing a change of ownership, or any other combination of reasons you can think …
Continue reading “6 Essential Tips For Rebranding So You Don't Lose Your Audience”
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