Custom Business Logos – Why You Should Choose Your Designer Wisely


Custom business logos are, understandably, becoming much sought after. Businesses of all sizes – from large to small – appreciate the importance of having a good logo. But there is a tendency for some small businesses to look at it from an ‘anything will do’ perspective; leading to cheap, low-quality logo design being bought.


However, while such a logo designer may help save the budget, you’ll run into all sorts of issues because of having such a logo. While large companies can, with time, recover from a poor rebrand or business logo design, smaller companies and start-ups cannot do so as easily. And the results can be devastating. Because so many still don’t appreciate how important logo design is, they are left scratching their heads as to why their business isn’t gaining increased sales. There may be something wrong with your logo that you just can’t see. Without the trained eye of a professional, you may continue to be oblivious to what’s going wrong with your business’ image. Bad logo design can send the wrong message and you may find that your competitor is taking customers from you because they’re communicating their message better than you. And from that point on, you’re playing catch-up. Then you need to rebrand – that’s even more money on top of the initial design. And while that initial design may have been cheap, what is the cost of the damage done to your business’ image? The main thing to take from this is not to go too cheap when looking for a designer, because it may well cost you more in the longer term.


The solution is to find designers of custom business logos that offer quality and affordability. At Original Nutter Design, we believe we’ve got the best of both worlds. Get in touch with us to discuss on 0333 050 1245 or email us via Don’t worry if you’re not sure about what you want – we’ll come up with a plan of action together. Visit us today at