5 Branding Strategies for Better Success

If you want to become a business that generates a following that keeps coming back for repeat business, you need to have a branding strategy that resonates with your target audience.

The ability for a brand to reach out to people and connect others will draw customers away from your competitors and keep them coming back to you.

Whether your strategy is being the quality leader, the cost leader, or the lifestyle strategy that people want to associate with, you need your brand to stay consistent and follow that path. This helps your target customers identify with it.

What is Brand Strategy?

A brand strategy is quite simple. It is the way you decide to go about getting your brand out there and to reach your target market.

You want to engage with your customers, and create meaningful relationships with them.

For you to do that, you need to create a branding strategy that is geared towards their desires. How will you stick out from the rest of the competition? If your target market is cost-effective consumers, then you may want to consider lowering your price to generate more value for them.

You may want to consider even raising your price significantly, and approaching your brand strategy around being of much higher quality.

For these tactics to work, you need to market them on the perfect medium as well. If half your customers are over 50, and you’re only using social media marketing, then you probably won’t have much luck finding your audience.

We’re going to show you five easy ways to up your branding game for better success.

  1. Emotional connection

If you want to create a brand that resonates with people, you need them to feel like they are a part of the business. Help your customers relate to your business through your brand story.

You need to form an emotional connection between the brand and the consumer. There are many ways to do this, such as relating the product towards goals they wish to achieve, like being successful or being attractive.

You can also resonate with people by taking up a cause, such as marketing your product as being environmentally friendly, or not using any animals in product development.

Find a cause that most of your consumers stand for, and create a branding strategy geared around an outcome that supports it.

Brand Leadership

If you’re one of the top dogs in your business category, then what better way to advertise then showing everyone why you’re on top.

This leadership position highlights the quality of your product, and the value you bring by being the number one product.

You may be more expensive than the rest of the products in your space, but people want what you offer because of the connection attached to you as being the best product, whether it’s from an appeal, price, or popularity.

Products like Apple and Coca-Cola market their products from the top. In their cases, there is no need to compare their brands to another because they are the top brands in their respective industries.

Head on positioning

If you’re fighting for top branding real estate against a large competitor, then you might want to try to take them head on. Compare your product in quality against theirs.

A head-on branding strategy highlights your value and qualities over theirs. It makes clear why people should be inclined to switch to your product. You may have more features, a better price point, or do everything they do… but better.

This is a perfect strategy if you aren’t a brand leader, and need to take your branding game a few notches up. Or if you’re in a very competitive market with many different brands doing something similar.

Just be careful though, if you’re going to pitch your product head-on with another competitor, you must make sure all the information is highly accurate or it could leave you vulnerable to cases of defamation.

Brand extension

You might find your business at a plateau after a while. If you want to take your business to higher heights, you might want to consider a brand extension.

In a nutshell, a brand extension is when your brand launches into a brand-new market.

An example of this is if you have a bag company but want to extend into also offering shoes and fragrances.

You can leverage your already established brand name for your new product range. If you have done your brand well thus far, your brand reputation will easily carry its identity into your new product offering.

If you choose to do a brand extension, just make sure not to try something completely out of the ordinary, or it could dilute your brand’s value.

If your brand is known for high-value products at a good price-point, then making a new product and sticking your logo on it would be much more favourable over creating something new from scratch.

For example, Louis Vuitton isn’t making a line of handbags to market to cash-strapped consumers, as it would destroy their brand value significantly.

Associate new products with your brand, only if it fits your general portfolio and blends well into your overall company strategy and vision.

Crowdsourcing your brand

If you have a new product but have no strong brand around it, then get the consumers involved!

People love being a part of something new, and that’s why crowdfunding and sourcing are immensely popular now.

Allow consumers to give insight into what they think is best, what features they would enjoy to see, and how they would like to use it.

This can be a creative way to enter a completely new space and come up with something that people will enjoy. If the branding doesn’t resonate with a massive audience, at the worst case, you’ll have a nice audience of people who have strong desires to buy your brand and want to continue being a part of the process.

Conclusion

Every business needs some form of branding strategy. Branding is what keeps people emotionally connected to your business, and keeps them coming back.

Whether your brand resonates with them on an emotional level, or you help them live the lifestyle they want, you need to market them a product that they deem valuable to their lives. Help your customer to pick you over your competitors out there.

Make sure you do a ton of research on your target market, and find what they want out of your business, and build a brand generated around those wants. The customer is always right, you just need to give them what they want.

Brand Storytelling: How It Helps Your Business Convert Leads

As a business owner, you’re working day and night to realise your business goals and bring your idea and products onto the market.

What many business owners don’t realise is that it takes more than a good idea and dedication to really launch a business.

This is where brand storytelling comes in.

Brand storytelling is, in essence, the reason why customers view a company a certain way and have special connections to them. While the products the business is selling may be the best in the market, it’s the connection the company has with their customers that really sells it.

For small businesses especially, being able to properly embrace your brand’s story is essential if you want to thrive in an increasingly competitive market.

What is Brand Storytelling?

In short, it’s the deeper connection a company makes with their customer. However, the reality is so much more.

For millions of years, humans have bonded and connected over stories; especially ones that include pictures, songs, or other forms of art. That’s why we find more entertainment in reading a book with pictures. Or we remember an event better if there is a song or sound that is connected to it.

When looking at storytelling from a business perspective, you need to create that similar link and impact on your customers.

There are plenty of examples of this, but the main ones would be creating a distinct logo, adding music to commercials, or creating a literal picture that is always associated to your company. For example, Tony the Tiger and Frosted Flakes. Kellogg’s knows that when people see Tony the Tiger, they immediately think of Frosted Flakes, regardless of the context he’s being displayed in or where they are.

This is effective brand storytelling.

How to Use Storytelling to Increase Conversions

Now that you know what storytelling is, it’s just as important to know how to use it so you can begin creating your own story.

Better and More Flexible Marketing Techniques

When we look the biggest companies in the world (Amazon, FaceBook, Tesla, etc.), they all have a story that they refer back to in almost all of their marketing campaigns.

Tesla highlights how they were created to bring humanity to the next level and put people where no one has ever gone before. Amazon wants to make shopping easier and remove the stress that comes with in-person shopping. FaceBook wants to connect people from all around the world and give us a chance to talk with people no matter where we are.

When companies have a good story that they’re stick to, it makes their customers feel like they’re contributing to something greater than themselves and beyond the actual product/service. This is why these big companies are so successful.

When it comes to small businesses, find something that you’re able to market that makes people feel like they’re closer to home. If you’re a local business, speak about the ties you have to the community.

If you’re setting up shop in a different country, focus your company’s story on something that will attract the hearts and minds of people in that society. You need to make your customers feel like they’re buying into a movement, not just a product.

Trust

Everyone wants to trust the companies they’re buying things from. This includes making sure the quality is good, the company is ethically and morally on a good track, and the people working within it are happy and treated fairly.

When a business amplifies their story to the public through any of the artistic methods, they are creating a sense of trust in their customers.

There are many ways to do this but, depending on your business, some may be better than others. If you’re leaning towards a more family-oriented business, you’ll want to find something that families can trust.

In many cases, this is a mascot or character that “represents” the business. Again with Tony the Tiger, families know they can trust what their eating because they see the iconic orange tiger on the box.

From a small business perspective, this may be a little more difficult. In some cases, you’d be able to find a mascot or picture to create this trust, but in some cases you’re not.

That being said, you need something that people can identify you as and go “Hey, that business/product/service is trustworthy. I can tell by the logo.”

Logo Design

Logo design is what helps to sells a company and amplify its story, creating the connection that businesses need in order to thrive.

When designing a logo, try and focus on the things that will tie your story to your company. The logo should be recognisable by your target market, be distinct enough to separate itself from the rest of the businesses on the market, but solid enough to remember. This usually means creating logos that are small, colourful, and relevant.

Create the Connection

By now, you have three ways you can use storytelling to increase your number of customers and help your business thrive.

But it really all comes down to this.

It’s one thing to have a story, and it’s one thing to have a logo and trust. But all of these become useless if you can’t connect them. This is where the telling part of storytelling gets introduced.

Make sure that the forms of art or storytelling that you’re adopting actually tell the story you want them too. There are more businesses out there than you can imagine, many of which probably use similar logos and marketing strategies.

When choosing your logo design, or when deciding what music to put into a commercial, take the things that your customers can relate to and tie them into your story.

Take this scenario:

Let’s say you’re selling baked goods to a small town of people and you want to air a commercial. Your company has been around for over 20 years and you took it over after someone in your family gave it to you. Your commercial shows pictures of the bakery over the years and some pictures of local members eating there.

The music that plays over top of it is joyful and happy. And, at the very end, there is your logo with your company name underneath.

Now, imagine the same scenario, but your commercial shows generic pictures of just baked goods.

The music overtop is rather random and, at the end, just your company name comes with an “Established since XXXX” stamp.

This may seem like a dramatisation, but this sort of commercials exists and are made by small businesses every year in an attempt to draw in customers.

The difference between the first and second commercial is that the first one gave the customers something to connect with. And now, rather than just buying bread because they want to make a sandwich, customers feel like they’ll be supporting a little slice of home.

On top of that, every time they see the logo that appears at the end of the commercial, they’ll instantly make the connection and remember your business.

This is called creating the connection and it is the main aspect of storytelling that will lead to a higher customer base.

Conclusion

Brand storytelling will be what brings your customers to you. It’ll be the reason why they try your products/services, as well as their reason to continue. It’s essential to remember that storytelling only becomes effective when there’s a connection being made.

The business world is a competitive one, especially among small businesses. The ones who make the connection and have a story that people are drawn to are the ones who will thrive and find themselves in the big leagues before they know it.

6 Essential Tips For Rebranding So You Don’t Lose Your Audience

Business today is really competitive, and consumers have more choices than ever. This change in pace has been the catalyst for countless choices to rebrand.

Some companies undergo a rebranding in the attempt of reaching a wider audience, improving their image, showing a change of ownership, or any other combination of reasons you can think of. Of course, everybody recognises a big company’s rebranding, and it either comes out as a lucrative success or devastating failure.

The companies that fail to execute a successful rebrand often alienate their core audience and as a result, lose their audience. The companies that are able to successfully undergo rebranding can widen their audience and often gain greater rapport with their existing audience.

So, how do you rebrand your business and keep your audience?

We have 6 essential tips to get you through rebranding without losing your audience.

6 Essential Tips for Rebranding So You Don’t Lose Your Audience

When you’re rebranding, most of your considerations need to focus on your audience, lest you lose your core support. Here are the tips to help you rebrand, and retain your audience:

Stay Genuine

Your core audience has been there with your business when prospective customers didn’t even know about you. They recognise the message, ideas, and values that you’ve worked to cultivate. For a lot of your core audience, that is the heart of your business, and the reason they keep staying around.

Stay honest and true to your company’s message while you’re rebranding.  A business that suddenly turns its ethos topsy turvy often alienates an otherwise devoted audience. This can cause a much greater loss than the gain you’d get with new audience members.

Keep Your Audience In The Know

People are naturally resistant to change, it’s a fact. If that change involves a brand they’ve come to trust and rely on, they are often even more resistant. You do yourself no favours to do an abrupt, overnight rebrand. This creates a sort of startle reflex that leaves your audience feeling unsure or confused.

Start announcing your rebranding well in advance. Ff you have a prospective date or time frame in which you intend to rebrand, let your audience know as well.

It’s a good idea to use these announcements as a way to connect with your core audience. Let them know what you plan, and your reasons behind rebranding.

That way, when the rebranding actually happens, they’ll feel as though they’ve gone through the process with you, not just sat by as a spectator.

Promote, Promote, Promote

That’s right, you need to promote your rebrand. First, it informs more casual parts of your audience. These are the people that may not be part of your more devoted core, but they casually come to your brand and would be confused by a change.

Unlike core audience members, they may not regularly check your brand’s blog, site, or social media pages. A rebrand they didn’t know about can lose them altogether; they may even think your rebrand is actually a different company.

Use creative promoting that captures the essence of your rebrand. This is a great opportunity to really reel in your target audience and widen your audience to those people that aren’t yet familiar with you.

Highlight Improvements

When a company rebrands itself, people may think, “Why bother? What’s the point?” Like we discussed before, people want to know why you’re rebranding, but they also are looking for reasons to consider it a positive thing.

Are you offering more services, products, expanding your target audience to be more inclusive, revamping your design to fit your brand ideals? All are solid reasons, and you probably have a strong list of your own. The point is this:

You need to give people something to look forward to with your rebranding.

Rebrand Strategically

Don’t go through with a half planned rebrand, there’s nothing good that can come of it. You may be eager to rebrand, but don’t let that make you hasty. Thoroughly plan all areas of your rebrand, from image (down to font type and colour scheme) to website copies, to scripting on communications and promotions.

That’s a huge amount of work, and it’ll take a dedicated team to make it work. That also means you’ll need to allow a lot of delegating to get your rebrand to go seamlessly. Ensure that there are contributors in every facet of the rebrand and that everyone has a clear direction for their responsibilities.

Discuss timelines and due dates well in advance of beginning the process. It’s a good idea to also leave some extra wiggle room in your timeline planning, that way if something is held up, or isn’t received well, you have ample time to make the necessary changes.

 

Get Your Audience Involved

Everybody likes being heard, your audience included. Getting your audience involved makes your rebranding an interactive event, and it drums up extra excitement, rather than reticence. In our digital age, there are more ways than ever to reach out to your audience.

 

Social media platforms are a great way to reach your audience on a more casual, more personal level.

For instance, you could offer contests that encourage audience members to share content about your rebranding, opinion polls (or even allow the audience to vote on branding changes), or just plain use comments and posts to have an actual discussion with your audience.

No matter how you choose to do it, involving your audience spreads awareness of your upcoming rebranding and brings audience members closer to your brand.

Conclusion

If you use these 6 tips in your rebranding, you can create a change in your brand without hurting your connection to your audience. If you make rebranding exciting and desirable to your core audience, they’ll continue to stick by you. Truly, at the end of the day, there’s one, most important thing you have to remember: your audience is everything.

6 Business Startup Tips That Some Learn The Hard Way

In today’s world, it’s easier than ever to just start a business. The market can often feel saturated with numerous competitors. As an entrepreneur, you may find that there are lessons you will learn the hard way. It’s best not to fret though. Entrepreneurship is a complex journey full of ups and downs and these lessons can actually benefit you in the long run.

To prepare yourself for some common issues, read the tips we share below that some businesses have had to learn the hard way.

The Value of Your Employees

When you begin a company, it may be easy to run on your own or with a partner. But, as time goes on, you’ll need to hire people to help you with the smaller and more tedious tasks or run parts of the company that you can’t take care of due to higher prioritised tasks.

What you need to remember is that your employees are what make your business go around.

Regardless of what kind of business you’re running, your employees will usually be the ones who directly interact with customers and investors. This ultimately makes them the real face of your company. If you don’t hire employees who you would be happy to be served by and work with, you’re setting yourself up for disaster.

This being said, you need to get a hold of one concept: don’t be afraid to fire people.

In some cases, there are employees who just don’t fit. They might be good at their job, or a nice person, but they just don’t seem to meet the standard your company is aiming for.

While it may be hard sometimes, you need to recognise when it’s been too much and fire them before it becomes a problem and takes a toll on your business. While it’s not the most pleasant, you’re the boss – you’re going to need to make these difficult decisions for the sake of your company.

Don’t Be Afraid of Failing

One of the biggest mistakes someone makes when they’re beginning a startup is the fear of failure. No one wants to fail; it’s embarrassing, expensive, and will set your confidence and self-esteem back.

But what many people don’t realise is that there are valuable lessons that can be learned from failure. If you never fail, you’ll never know what needs fixing… and the odds of your business being perfect is very low. If you never fail, you’re never really trying new things.

Refusing to go outside of your comfort zone and try new things is guaranteed to keep you in the same place you were in when you started. It can be hard, but venturing out with courage will yield huge benefits further on down the road.

Even Jeff Bezos, the founder and CEO of Amazon, has something to say about failing: “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”

Value Experience

One of the biggest things that entrepreneurs do is hire people that they think will fit their business culture. While this may work with some positions such as retail workers or frontline customer service representatives, it won’t work when it comes to the high-value positions like management, accounting, and human resources.

In these important positions, ensure that you’re hiring people with lots of experience. These are the people who can ensure your business is in the best financial position possible.

Choosing someone to fill these positions based on their attitude and how they fit your business culture will cost you drastically. Ensure that you are doing extensive interviews with people who are actually qualified and have the treasured experience you need.

Have a Partner

One of the hardest things you will ever do while launching a startup is doing it by yourself. While it may seem easier because you can make your own decisions without consulting another, you will quickly become bogged down with the hefty workload of an entrepreneur.

The easiest way to avoid this and the stress that comes with it is to find a partner and work with them. You can then split the workload and work with each other to get two different perspectives on problems and new business ideas.

What’s important is to be open to their ideas; a partner who is only focused on their own point of view and not open to criticism is setting themselves up for disaster.

As LinkedIn co-founder, Reid Hoffman, once said: “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”

Have a Strong Business Plan

It’s one thing to have an idea and make some money off it, but it’s another to take an idea and make a business out of it.

While this may seem like a blissful moment and you’ll find yourself caught up in the post-business “high”, you need to take time to set aside a basic set of foundations to build on.

When you get caught up in that high, you’re going to miss out on building an actual customer base which will only lead to negative side effects long-term.

To avoid this, set out a solid business plan.

Ask yourself: What is my ideal customer avatar? Where will I get my product (if you’re selling a physical item)? Will I pay above minimum wage? Is there any other organisation I want to support? What kind of customer experience do I want to go for?

Answering these questions will tell you what you stand for in your business. From here, you will be able to build a customer base surrounding your company’s values and create an image for yourself.

Find a Way to Have Fun

This final point is one that is often overlooked. When you finally get the ball rolling, you are going to start feeling overwhelmed. As time goes on and you gain new customers/clients/employees, things will seem to get busier and busier.

While this stress can put a large weight on your shoulders, it’s important to remember that you’re human and if you don’t take care of yourself, you will pay the price. On top of that, having fun and creating a positive workspace will help keep your employees happy. A positive workspace has been directly linked to improved business and more sales, so make sure to keep that in mind.

Conclusion

All in all, startups are hard. There are many things you will learn the hard way with, regardless of how much education you do and how many books/articles you read. It’s important to remember that this is just the way the business world works.

When you fail and feel like you’re ready to give up, keep going. Remind yourself that even the world’s richest people have failed numerous times before.

As a parting message, here’s something that Mary Kay Ash, the founder of Mary Kay Cosmetics, once said: “Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” Keep this in mind as you continue on your startup journey.

 

 

7 Financial Tips to Consider When You Launch Your Startup

So, you’re thinking about heading down the path of entrepreneurship and finally launching your startup.  Launching your own startup can be a very fulfilling and rewarding if executed properly.

It’s easy to have a great idea and imagine all the possibilities that the future holds. However, what’s more important than the future is making sure you’re taking every measure to set yourself up for success. There are many moving parts that make up a successful startup, and you’ll want to go in with as much insight and information as you can.

Financial management for startups can make or break your entire strategy. If you’re wondering “what is a startup budget” or clueless about what financial tips you should know about, here are some financial advice for startups that you should consider before launching:

Watch Your Expenses

Obviously, you’d want expenses to be low in general, but it’s crucial in the early days of your startup to ensure your business will be successful long-term. Keep materialistic things to a minimum.

Maybe you’ve been dreaming of setting up shop in that new high-rise downtown, or of catering lunches every day for your new team. These things may be feasible in the future, but in the beginning, keep expenditures low.

Consider having you and your team working remotely for a while – it’s becoming increasingly popular and can really help keep your early overhead low. This will enable you to allocate most of your capital to further grow your business. Many startups place too much emphasis on image and employment perks in the beginning and it can really slow down their success in the long run.

Having said that, there are certain things that desirable but not needed; while others are absolutely crucial. For example, deciding your brand elements and direction is crucial right from the start. This isn’t something you’d want to save on. If you get it wrong, it could have dire consequences down the road – you’d find that it’s a lot harder to change your brand.

Give Yourself a Reasonable Salary

It might seem like the best thing to do with that hard-earned revenue is to put it all back into the business, but don’t neglect your own financial comfort and stability.

You need to pay yourself enough to survive on. Living comfortably and not having to stress about your own finances will allow to bring your best self to the office every day and become more focused on growing your young business.

Aside from living comfortably and reducing stress, paying yourself reasonably can also be helpful for tax purposes. Consider determining a certain percentage of your revenue to pay to yourself. You can then decide what to keep in your business checking and business savings.

Set Boundaries Between Personal and Business Finances

This is so important and can be difficult to implement if you aren’t serious about it from the beginning. It’s also another reason why giving yourself a decent salary is so important – you don’t want to be dipping into your company’s money to buy groceries.

Make this easier on yourself by setting up a business checking account from the very start. That way, there will be a clearly defined line of what money is for the business and what money is yours to spend. If you are putting your own personal money into the business or covering any expenses on your own, transfer that money into your business checking account.

Track Your Cash Flow

One of the many mistakes made by new startup owners is not keeping track of their cash flow. This can lead to your worst nightmare coming true: running out of money. So, you will want to know exactly where every bit of money is coming from and where it’s going to.

Set a strict budget and start thoroughly logging your expenses early on. You can do this very easily by using a spreadsheet program such as Microsoft Excel and record everything on a regular basis.

You can determine a schedule that works best for you, whether you decide to log in data on a daily or weekly basis. Knowing where your money is moving to and from will give you peace of mind and let you know quickly when any discrepancies come along.

Start with a Small Team

Managing your resources responsibly from the beginning is vital. Some startups may be a bit more complex than others and require more manpower, but the smaller the team you can start with, the fewer people you will have to pay.

Consider which people will be most needed and valuable to you for your launch. You’ll want to have the team necessary to make things possible and run smoothly. You can always hire more people in the future once the demand for your business is higher and you have enough revenue coming in to pay more salaries.

Your Time is Your Money

Even with all of your newfound freedom that comes with working for yourself, you still need to establish some type of personal schedule. Make sure that you are getting done what needs to be done daily, and not putting it off to do another time.

Especially when your business is young and your employee count is low, every minute not spent working on something business-related is costing you money. Stay disciplined and understand the value of your time and effort.

Set Realistic, Attainable Financial Goals

It is easy to start dreaming of your millions from the beginning, but what’s going to be most rewarding and gratifying is reaching realistic and measurable goals.

It’s easiest to track the growth of your business through daily, weekly, or monthly revenue goals. Seeing this constant growth and small wins will keep your confidence and motivation up.

Determine a larger milestone you’d like to reach in the next six months or year, and divide it into smaller checkpoints that you can meet and that are reachable.

Conclusion

Launching your startup is a truly exciting time. With so much to think about and to get ready for, it’s common for some new business owners to make really detrimental mistakes on the financial front. Financial management for startups is something you don’t want to neglect.

Consider our advice for startups to help you start strong, and watch your business grow from there. If you make sure to do everything possible to set yourself and your business up properly in the beginning, you’re sure to have a successful and prosperous future ahead.

5 Reasons to Avoid Cheap Logo Design

Many of us, at some point in our lives, have bought a cheap product or a dupe of an expensive one. Following that, many of us also have experienced how these cheap products fail to deliver after a short period of time making it a complete waste of money. Well, same goes for design and logos. Your brand isn’t something to joke around with, and certainly your business isn’t either. Logos are representations of your values and if it looks cheap, then you know how that message will come across.

Here are the reasons why you should avoid a cheap logo design:

1.     You get what you pay for

A cheap price comes with a cost. Fast and convenient isn’t always the solution and anything worth having is worth investing your time and yes, money. Your cheap logo could seriously damage your brand, In a world where image is critical.

 2.     Ineffective branding

Amateurs who offer logos for a cheap price don’t really have a grasp on what they’re doing. Most of the time, they’re just there to make a quick buck and not really get into the dirty and most important details of your brand. When this is the case, they will just slap on whatever feels cute, right, or easy and say that it’s done. This may leave a question mark on people’s faces and they might conclude that you’re having some sort of identity crisis. Your company’s branding will get the brunt of this mishap and may affect your overall communication with the audience.

 3.     You lose trust and credibility

Let’s face it: anything that looks cheap and tacky immediately turns us off. We switch off the trust button and don’t look back. This is not a good way to represent or start your business.

 4.     Unintelligent process

The process of making a logo should be an enjoyable one because through this, you discover your company’s identity and values. Turning over your logo to an amateur loses this process of self-discovery because who will invest this time for a cheap cost?

5.     Unauthentic

Paying for a cheap logo design comes with a lot of consequences, but nothing is more embarrassing than finding out yours is a dupe or mock of another logo from another company. You may find this out soon or along the line and by then it could be too late and you now look like that dude who copies others’ success. Damage control can only do so much and you’ll end up paying a lot more than you originally intended to.

It’s quite easy to understand why you have to avoid going for a cheap design! Fast fixes aren’t usually worth it in the end. Besides, if you treat your business like your baby, then you know that it is something worth investing in.

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Business Cards Are NOT dead

In this digital age, it’s so easy to forget that we once relied on the solid power of pen and paper to get our message across. In business, you can say the same; however, there are some things that are irreplaceable and those that still matter. An example of which are business cards.

Here are 5 reasons why the business card is still a crucial thing to have and why, at all times, you should have at least two of it with you.

 1.     The business card is a part of your brand

When you meet someone, you want that person to remember you. A business card helps you to achieve that—with it, you won’t be just another name floating around hoping to be remembered. The business card is a physical representation of who you are and what your brand is.

First impressions are always important when it comes to first meetings, either in casual or business settings. However, business encounters should be more professional than the former. In this setting, you should always remember that you carry your brand more than anything else and that you represent your company. Giving a business card to someone is a great follow through of your brand and a unique icebreaker, especially if the card is exceptionally designed. Make your card stand out by creating and printing them in a unique way that will give it an edge.

 2.     Business cards are more personal

Business networking is all about making connections. Digital swapping of contacts is more a casual thing and you tend to forget what happened after that. There is nothing more personal than genuinely talking to a person, giving them your business card, and sealing the meet with a handshake. It is a euphoric feeling for entrepreneurs knowing that they’ve made a potential partner or friend in the business.

 3.     We cannot depend on memory

Sometimes, our memory fails us and we tend to forget even the most important details. Having a business card on hand is always a good thing because it’s very accessible and you could easily give it out. Some of the people we meet outside of work may potentially be some of the most important partners you could ever find, so don’t let anything slip and hand over and ask for a business card.

 4.     Business cards get shared

A genuine network connection makes for a fond memory, but a creative business card gets shared around. It is a great marketing tool for ensuring that your business is here and not to be forgotten.

 5.     Having a business card means you are professional and prepared

Having one with you at all times means that you mean business and that you are prepared. The next person you might meet may be a potential lead; don’t look unprepared by giving him your phone number or writing it down on a piece of paper. Always have a card in hand because it shows that you are dedicated to your work and you are prepared to conquer the day.

No matter how digital our society may be, you can never really replace the value that a business card holds. It has an innate quality that has long been accepted by all those working for something. Never underestimate the power of a business card and the passion that goes behind it.

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Why Great Social Media Profile Design is Important

With the advent of social media, businesses are looking more into translating their brands online. The more gateways to your business you open, the better chance of results.  Social media is an amazing way to stay connected with your customers and clients and is an efficient way of getting more leads on board.

With every social media outlet comes with the freedom to customise your own profile by incorporating your company’s own branding to give it a more personalized touch. However, this is not the only reason why it is important. In fact, a great social media profile design is so important that it can determine whether or not a first-time customer will pursue purchase or a long-time one will stay. Many businesses, especially the smaller ones, fail to realize how integral design is to their social media profiles. A huge mistake is opting for a more general and standard template rather than going for a more consistent branding unique to your own.

The benefits of an awesome social media design:

It delivers a positive message. A well-designed social media profile is essential because it says that you are serious about your business and you’re willing to compete even with big companies for a user’s attention. It means that you are a professional selling your business and products in a smart way, not negating the importance of visuals for the consumers’ pleasure.

It draws people to you.  Having a uniquely branded social media profile draws people in. Today, the audience is more advance and highly visual and will stay curious if you stimulate their senses. People nowadays have shortened attention span and will leave as soon as something doesn’t suit their needs. The first thing that people see is your design so make sure to engage in people’s curiosity by giving them amazing visuals. Having a great social media profile design is like hooking someone and baiting them in—of course, following with credible and reliable products and services.

It increases your company’s market value. Great design instantly inflates your value because your logo or graphics play a big role in how your product is perceived. An attractive design strengthens your brand and can help build trust between business and consumer.

It means you are current. An attractive social media profile design means you are current with the latest trends and current in terms of knowing what your consumers want to see. It means that you are paying attention to the industry and want to learn and know more about what is important.

It conveys your brand’s personality.   If you collate your background, logo, banner, and everything in social media that require graphics, a great design should always be able to translate its company’s personality into every detail of social media. A well thought out design can instantly convey its message to the users and will not leave them perplexed or confused.

An attractive design has unlimited potential to it. Companies who have not yet joined the wagon on designing attractive profiles for their company must immediately jump on board. It is an essential and integral part of your business’s branding and could ultimately lead to greater response, attention, and sales. Do not be afraid to take risks and most importantly, remember to always be consistent with your branding throughout every channel of social medial. If you haven’t already done this, it is not too late to join in and get your profiles up and running like a pro.

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Quick Steps for the Perfect Logo Design UK

So you’re just starting your business, gathering inspiration, and thinking of the perfect logo. At some point you will close your eyes and visualise great logos. What do you see? Nike? Apple? Starbucks? Why? Because all of these logos are memorable, recognisable, they stick with you. Great logos become more than just a visual image of your company. They are a crucial representation of your business that can either establish and set you apart, or make you fade away into a sea of your competitors.

Still looking for that perfect logo design UK?

Here are 5 tips to make an awesome one.

Make it simple

Don’t over complicate your logo by putting in a mix of this and a mix of that, Making your logo as simple as possible is one of the best ways to get your message across because it’s not confusing to anyone. Getting a simpler one also means it’s easier to incorporate it across all forms of media in terms of clarity, adaptability, and suitability. You’ll quickly find that meaningful simplicity is the hardest to achieve.

Choose a typeface that represents you

All typefaces stir some degree of emotion. You have to choose the right one for your company’s message and audience. There are literally thousands of fonts our there and just play with them until it feels right in the heart for you. Warning: Make sure that you purchase the correct license to use the font for commercial purposes.

Entice your audience

Whether you use a symbol or a logotype, your logo should entice the right audience that you’re targeting and invoke the right emotions. If your brand targets a serious, formal audience it would be unwise to use flamboyant colours and imagery. This type of mistake confuses the audience and sends the wrong message.

Use colour to reinforce your message

The psychology of colour means that different hues represent different types of meanings and emotions. Think about the message your company wants to convey. Do you represent professionalism and productivity? Think blue. Fun, creative, and flirty? Think pink. Learn the colours and what they mean so you can reinforce the message through the colours you choose. It is massively important to remember that a logo must work in black and white format as well. Be very careful not to place similar shades of colour next to each other. When converted to black and white you will lose definition.

Think deeply about your brand

You have to first think deeply about your brand and understand what it is you’re trying to convey and what you stand for. This is, ultimately, the first and last step towards completion of logo and branding. Have a thorough knowledge of your business and its personality and see it through the process of creating your logo.

Consider hiring a professional

This is coming from a rather biased point of view but it is an absolute fact that a professional logo designer is almost always going to do a vastly better job than DIY. It is important to remember that your time is also worth money. Why spend 20-30 hours working on your logo if a designer could do the work in 10 hours? Think of what you could have accomplished in that time. Try searching something like ‘ logo design uk ’ into Google and browse what is on offer.

These are just some tips on how you can make your logo as perfect as it can be. However, these are not the only ones. Thorough research, a good team, and amazing teamwork can get you to where you want to be.

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High Impact Flyers

There a lot of ways to market your business. More and more focus is being placed on digital marketing. Don’t forget that however tech-savvy this world might be, there are old tricks that just can’t be replaced. Taking advantage of traditional marketing methods is becoming increasingly effective with the shift to digital.

Whatever business you have, you can always depend on the cost-effective way of high impact flyer marketing. Using flyers can be an easy way to gain new following and clientele especially when done right. That is the key. Do. It. Right.

There are lots of printing shops that design flyers and make them for you. Be careful though. Think about what print shops specialise in… Print. Go ahead and design your own flyer, even ask the print shops to help, but will the design be effective enough to make the impact you desire. Let’s look at some ways how flyers can help your business.

Flyers are a great way to reach your audience

Even if we live in the digital now, there is something raw and organic about handing out flyers to people. High impact flyers remain to be a great tool to promote your events, products, or services and reach a specific audience. You can distribute it wherever you want, in whichever setting is available to you and your company.

You can get creative

One of the most important aspects of this marketing tool is the flyer design. You cannot underestimate how important it is that you flyer has a great look to it. Hire a professional to sort your designs. A good designer will produce a well considered, high impact flyer. If you want your audience to have a second look at your flyers, then you will have to get creative.

It is tangible and people can look back at it

Having a physical copy of an advert is sometimes more favorable than having to constantly search for it in your mobile. People appreciate a tangible thing that they can hold and keep safe.

Flyers can serve as a great marketing and advertising tool especially when you do it the right way. Pair it with a great flyer design and you will see your increase your client base and even your sales. Remember that all factors are important. When you finally get into it, hire professionals who can do a layout and design that you know people will appreciate.

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