In this digital age, it’s so easy to forget that we once relied on the solid power of pen and paper to get our message across. In business, you can say the same; however, there are some things that are irreplaceable and those that still matter. An example of which are business cards.
Here are 5 reasons why the business card is still a crucial thing to have and why, at all times, you should have at least two of it with you.
1. The business card is a part of your brand
When you meet someone, you want that person to remember you. A business card helps you to achieve that—with it, you won’t be just another name floating around hoping to be remembered. The business card is a physical representation of who you are and what your brand is.
First impressions are always important when it comes to first meetings, either in casual or business settings. However, business encounters should be more professional than the former. In this setting, you should always remember that you carry your brand more than anything else and that you represent your company. Giving a business card to someone is a great follow through of your brand and a unique icebreaker, especially if the card is exceptionally designed. Make your card stand out by creating and printing them in a unique way that will give it an edge.
2. Business cards are more personal
Business networking is all about making connections. Digital swapping of contacts is more a casual thing and you tend to forget what happened after that. There is nothing more personal than genuinely talking to a person, giving them your business card, and sealing the meet with a handshake. It is a euphoric feeling for entrepreneurs knowing that they’ve made a potential partner or friend in the business.
3. We cannot depend on memory
Sometimes, our memory fails us and we tend to forget even the most important details. Having a business card on hand is always a good thing because it’s very accessible and you could easily give it out. Some of the people we meet outside of work may potentially be some of the most important partners you could ever find, so don’t let anything slip and hand over and ask for a business card.
4. Business cards get shared
A genuine network connection makes for a fond memory, but a creative business card gets shared around. It is a great marketing tool for ensuring that your business is here and not to be forgotten.
5. Having a business card means you are professional and prepared
Having one with you at all times means that you mean business and that you are prepared. The next person you might meet may be a potential lead; don’t look unprepared by giving him your phone number or writing it down on a piece of paper. Always have a card in hand because it shows that you are dedicated to your work and you are prepared to conquer the day.
No matter how digital our society may be, you can never really replace the value that a business card holds. It has an innate quality that has long been accepted by all those working for something. Never underestimate the power of a business card and the passion that goes behind it.