The logo is the window to your business’s soul. It is one of the most important aspects to branding and marketing your company. The main purpose of having a logo is simple: it puts a face to your business and instantly gives you the recognition you need.
Nowadays, many people claim that they can design a logo for you for a cheaper price than usual, which you can get instantly, too. However, there is a price to pay for a cheap cost. These fast solutions don’t usually bring out the results that you want and can threaten to cheapen the face of your company. Much like in life, anything worth having is worth investing your time and effort in. The best way to ensure a high quality product is to learn to invest in the process of making a design that is best suited to the needs of your company. Your brand is your identity and your logo showcases this. Here are the top 5 reasons why you should choose a bespoke logo design.
An example of bespoke logo design by our brand designers
1. It builds trust and credibility
Having a well-done and professional logo that speaks volumes of your brand creates trust between customer, client, and business. When someone sees your logo as professional, you immediately earn a level of trust or a nod of approval. They will scour through your site and check out what you have to say.
2. You become authentic
Having a bespoke logo design means you are leaning towards originality and authenticity. You aren’t afraid to show yourself through your logo and that you are building something that is very you. Consumers and clients will appreciate this part of your business, and will be more curious about what you have to offer.
3. It’s a creative pursuit
Designing a logo that is tailor made for your business is a creative pursuit. It is a process that involves selecting the right typography, color, shape, etc. and is crucial to the branding of your company.
4. It looks intelligent
An agency or a professional have a serious amount of creative skillsets that translates to your logo. When it is professionally done, your logo looks intelligent, useful, and with a purpose. An intelligent logo resonates and speaks to your audience.
5. It is unique
Having a logo born out of your own mind is filled with a uniqueness that gives you an edge. A unique logo helps people remember you, therefore establishing yourself in a sea of competitors.
Another example of logo design and marketing collateral by our UK designers